DOJO brought a unique Halloween experience to London on October 30th and 31st at Outernet London·Pop One. The pop-up attracted young trendsetters with its creative concept and playful interactions, giving visitors an opportunity to explore DOJO’s lifestyle vision.
Engaging Characters and Interactive Fun
DOJO set out to bring Halloween to life in a fresh and playful way, and the crowd’s reaction spoke for itself. The venue was filled with bold seasonal decorations that instantly caught the eye and encouraged visitors to take photos and create their own content. The atmosphere buzzed with energy as people lined up to join the fun and shared their experiences online.
Over the two-day event, more than 200,000 people passed by and experienced the Halloween vibes, while around 3,000 visitors actively interacted and engaged with our on-site.
Adding to the excitement, costumed “Ghost Brides” and “Scary Nurses” moved through the crowd, interacting with guests and keeping the festive mood high. We created a series of engaging moments with AR photo filters, gashapon prize draws, and complimentary DOJO BLAST 10K samples and gifts. Every detail was designed to make the event lively, creative, and unforgettable.
DOJO BLAST 10K Becomes the Star
The DOJO BLAST 10K captured attention with its stylish appearance and smooth taste, making it a highlight of the pop-up. Visitors enjoyed tasting and photographing the product, naturally generating content and buzz across social platforms, reinforcing DOJO’s reputation as a brand that blends creativity with social enjoyment.
Connecting Through Experiences
The Halloween pop-up was designed to build emotional connections, offering more than a promotional moment. Through engaging visuals, interactive fun, and our product, DOJO created experiences that resonated with young audiences and encouraged organic content creation.
Guests responded enthusiastically, praising the originality of the setup and the lively, immersive vibe of the event. Many described it as a fun and memorable experience that perfectly reflected DOJO’s energetic and modern lifestyle.
Meanwhile, UK influencers shared check-ins at our ad spots, and major media outlets covered the campaign, driving over 100 million impressions nationwide.
A Halloween to Remember
Our Halloween pop-up brought together creativity, style, and social energy in a way that resonated with London’s young audience. The smiles, photos, and excitement from our visitors demonstrate how DOJO transforms simple events into memorable experiences.
We look forward to continuing to share our spirit of fun, connection, and innovation with our community.