——A bold statement of creativity and confidence from DOJO Vape across the UK’s busiest cities
In September and October 2025, DOJO launched our largest-ever outdoor advertising campaign in the United Kingdom, covering London, Manchester, and Glasgow with vibrant visuals and powerful brand storytelling.
The project centered around two of our most celebrated products, DOJO BLAST 10K and DOJO BLAST 2K, highlighting our creativity, design innovation, and growing international reach.
Citywide Takeover in the UK
Spanning 225 billboards in total, our campaign became a striking presence in urban spaces. The ads appeared across bus wraps, bus shelters, roadside digital screens, shopping centers, and bustling commercial streets, creating a connected brand experience that accompanied audiences throughout their day.
We strategically focused on high-traffic areas, including major commuting routes, retail zones, and nightlife hotspots, ensuring DOJO’s signature gradient glow and sleek device visuals stood out against the cityscape.
Online Interaction and Media Buzz
To extend engagement beyond outdoor spaces, we launched an online treasure hunt inviting users to share photos of DOJO ads for rewards. This activity encouraged user participation and generated thousands of organic posts.
Meanwhile, UK influencers shared check-ins at our ad spots, and major media outlets covered the campaign, driving over 100 million impressions nationwide.
Public Response and Brand Impact
Public feedback has been overwhelmingly positive. Many consumers described the visuals as “striking, energetic, and full of style.” Marketing professionals and industry media also recognized the campaign as one of the most distinctive examples of vape advertising in the UK this year, highlighting our ability to combine thoughtful design with strong brand storytelling.
Taking DOJO’s Vision Worldwide
As DOJO continues to expand our global footprint, this campaign reflects our ability to engage audiences with bold ideas and creative execution. DOJO Vape has become an international and forward-thinking brand that connects culture, creativity, and community.